In the webinar, we focused on the reality that anyone going into prison will face resistance and obstacles. The key is to focus on yourself and not get caught up in what has happened to others. As I shared, “Don’t focus on what somebody else has done or what has happened to somebody else; focus on you.” The strategies that worked for others can work for you too, but only if you’re willing to put in the effort.

The Purple Cow: Standing Out by Doing the Work

I introduced the concept of the “purple cow,” inspired by Seth Godin. Picture this: you’re driving down a highway and see a hundred cows, but you only notice the purple one. That’s the goal here—to stand out by doing the work that sets you apart, even when it feels like no one is noticing. “To the extent that you can shine and do that work, it will help you,” I explained, highlighting the importance of persistence, even when recognition doesn’t come.

Rachel’s Story: The Impact of a Detailed Release Plan

Rachel, a community member, shared how she created a detailed release plan from day one and followed up with monthly updates. By the time she was released, her case manager recognized her effort, which contributed to her serving just five and a half months of an 18-month sentence. “She avoided problems. She did the work,” I said, underscoring the power of being proactive and committed.

Bob Dylan and Michael Santos: The Power of Total Commitment

I shared stories of Bob Dylan and Michael Santos, who achieved mastery through total commitment. Dylan was completely absorbed by music from a young age, while Michael focused intensely on writing during his time in prison. “Michael wrote a 150,000-word book in five weeks,” I recalled. This level of focus and commitment is what it takes to overcome the challenges of a felony conviction—being fully consumed with mastering your situation, just as Dylan was with music and Santos was with his writing.

Thin Slicing: How Snap Judgments Can Impact Your Life

We discussed Malcolm Gladwell’s “thin slicing” concept from Blink, which explains how people make quick judgments based on limited information. In the context of a government investigation, these snap judgments can lead to lasting negative perceptions. “If you don’t actively work to influence those perceptions, you’re at the mercy of their snap judgments,” I warned. The takeaway is clear: you must own your narrative and be proactive in shaping how others see you.

Turning Around a Bad First Impression

If you’ve made a bad first impression, it’s crucial to address it immediately. This isn’t just about managing perceptions—it’s about taking control of your own story. I emphasized, “If you don’t do it, someone else will, and it might not be in your favor.” The message is simple: you must take responsibility and act quickly to correct negative impressions.

Reframing the Narrative: Making Your Story Work for You

I discussed the importance of reframing your narrative to take control of your story. “Your past is just one part of your story,” I explained. By focusing on what you’ve learned and how you’ve grown, you can change not just how others see you but also how you see yourself. This approach helps you move past the stigma of a conviction and can open doors that might otherwise stay closed.

Lessons from David and Goliath: Using the Underdog Advantage

Drawing on Malcolm Gladwell’s David and Goliath, I explained how being an underdog can be a strength. Disadvantages can push you to think creatively and find opportunities where others don’t. “If traditional routes are closed off to you, it’s time to think outside the box,” I advised. Whether starting your own business, freelancing, or finding other ways to use your experience, the key is turning your conviction into an asset.

Continuous Documentation

As we wrapped up, I stressed the importance of continuous effort and documentation. “Keep working, keep building, and don’t let up,” I urged. The work you put in today, the narrative you build, and how you document your progress will determine how you’re perceived and your future. This is a long-term commitment, but it will ultimately pay off if you keep doing the work. 

Thank you for joining our community,

Justin Paperny